WORLD OF WARCRAFT® SETS NEW MILESTONE WITH 1.5 MILLION SUBSCRIBERS WORLDWIDE
Blizzards MMORPG achieves
unprecedented global success
Irvine, Calif. March 17, 2005
Blizzard Entertainment® today announced that World of Warcraft®, its massively multiplayer online role-playing game (MMORPG), has surpassed the 1.5 million subscriber mark, underscoring the games continued success around the world. Building on its record-breaking debuts in North America, Korea, and Europe, World of Warcraft has reached global peak concurrency the number of subscribers playing at the same time in each market of more than 500,000 players.
All of us at Blizzard are extremely gratified and amazed at the international demand for World of Warcraft, said Mike Morhaime, president of Blizzard Entertainment. From region to region, weve seen a phenomenal level of enthusiasm for World of Warcraft, and were absolutely thrilled people are enjoying the game so much.
Since its debut in North America on November 23, 2004, World of Warcraft has launched to critical and commercial success in Korea and Europe,
exploding in popularity across the globe. In the span of a few short months,
World of Warcraft has achieved record-breaking milestones, including:
Europe:
- Over 290,000 account creations and 180,000 peak concurrency in its
first weekend.
- Over 500,000 active subscribers, and 230,000 peak concurrency
to date.
Korea:
- The most successful 100-day launch of any MMORPG in Korean
history since its commercial release on January 18, 2005.
- World of Warcraft is currently played in 75% of Korean Internet
Game Rooms (IGRs), the primary venue for playing games in Korea. IGRs subscribe
directly to MMORPGs and then players buy blocks of time from the IGRs for
game time.
North America:
- Over 200,000 subscribers and 100,000 peak concurrency achieved
in the game's first 24 hours.
- Current subscriber base of over 800,000
players.
Blizzard Entertainment is now focused on preparing the game
for launch in additional regions in Asia and firming up service support in
existing data centers. World of Warcraft is scheduled to launch in China in
2005, where excitement for the game has already reached a fevered pitch, as
evidenced by the 100,000 applications for the limited open beta in just the
first hour of signups on February 28, 2005. Launches in Taiwan and other regions
are scheduled to follow closely thereafter.
About World of Warcraft
In World of Warcraft, players assume the roles of legendary heroes and
interact with thousands of other players online as they explore and adventure
across a vast world. Whether journeying together or questing on their own, players
will engage in heroic battles, develop friendships, forge alliances, and compete
with enemies for power and glory. The game features customizable character classes
with thousands of weapons, spells, and abilities. With an innovative, easy-to-use
interface, an action-packed combat system, and thousands of quests that build
an immersive storyline, World of Warcraft is an MMORPG that will appeal
to both veteran and casual players alike.
For more information on the game, visit www.wow-europe.com
About Blizzard Entertainment
Best known for blockbuster
hits including the Warcraft® series,StarCraft®,and
the Diablo® series, Blizzard Entertainment® (www.blizzard.com),
a division of Vivendi Universal Games, is a premier developer and publisher
of entertainment software renowned for creating many of the industry’s
most critically acclaimed games. Blizzard’s track record includes
nine #1-selling games and multiple Game of the Year awards. The company’s
free Internet gaming service, Battle.net®, reigns as the largest in
the world, with millions of active users.
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