News Archive
News Archive
July 2012
July 2012
26-Jul-2012 Blizzard Activities Confirmed for gamescom 2012

It’s nearly time for gamescom 2012, and we hope you’re as excited as we are for the slew of awesome activities we have in store for you at the Blizzard booth!

The world premiere of the World of Warcraft: Mists of Pandaria opening cinematic will wow the crowds at our booth during the first fully public day of the event, Thursday August 16, at 14:00. We’ll also have a live drum performance from MANAO - Drums of China – the all-female Chinese drumming group that opened and closed the 2008 Olympic Games in Beijing.

You can also participate in our Mists of Pandaria Leveling Contest on Thursday and Friday, or step into the spotlight for the Blizzard Costume Contest and the World of Warcraft Dance Contest, on Saturday and Sunday respectively. Impress our judges and win some amazing prizes from our partners.

Experience the enchanting music from the World of Warcraft, StarCraft, and Diablo franchises performed by a live orchestra on Friday and Saturday, or watch as Blizzard artist Grace Liu demonstrates her drawing skills live on stage each day of the event. You can also take home autographs from Blizzard developers during developer signing sessions on Thursday, Friday, and Saturday.

You’ll be able to witness some of the best pro gamers from around the world battle it out for your viewing pleasure in StarCraft II show matches throughout the event, including players from our StarCraft II World Championship Series global tournament. If you’re a noob, fret not – you can attend our StarCraft II Academy session on Friday, where a well-known StarCraft II personality will teach you how to get an edge on your opponent.

Watch as two well-known World of Warcraft guilds annihilate the mightiest enemies during exciting live raids on Saturday and Sunday. You can also witness some of the planet’s best PvP players fight it out in the 2012 European World of Warcraft Invitational Final on Sunday afternoon, streamed live from the Turtle Entertainment booth.

You can also show off your Blizzard knowledge and win some sweet swag during our quizzes, which will happen several times a day. You’ll find all the details for these activities and more on our Activities page.

You can download a printable version of the Blizzard Entertainment gamescom 2012 stage schedule here.

New updates will be posted here as gamescom approaches, so be sure to check back often! We’ll see you at the Koelnmesse in Cologne, Halle 6.1 (B21), August 15-19.

25-Jul-2012 Mists of Pandaria on 25/9 – Pre-Sales NOW OPEN

Heroes of Azeroth, prepare to embark for an exotic new frontier! World of Warcraft®: Mists of Pandaria™ is launching on September 25, 2012, and you can be ready to play when the servers go live by pre-purchasing the game digitally. Plus, for the first time ever, players will have the option to upgrade a pre-purchase to the all-new Digital Deluxe Edition, which comes with all of the in-game items from the retail Collector’s Edition.

Beginning September 25, 2012, World of Warcraft players around the world will be able to set sail for the long-lost continent of Pandaria, where they’ll explore forgotten dungeons, vanquish risen evils, and play their part in the Horde-Alliance conflict as it reaches a critical breaking point.

Whether you plan to level your existing character to 90 or start fresh with a new pandaren Monk, it’s never too early to begin preparing for your adventure. Simply log in to your account, and then pre-purchase Mists of Pandaria. You’ll then be flagged to automatically download the expansion content prior to release so you’ll be ready to go when the game launches.

During the pre-purchase process, you’ll have the option to grab either the Mists of Pandaria Standard Edition for €34.99/£29.99 or the all-new Digital Deluxe edition for €49.99/£39.99 -- or, if you snag the standard edition now and decide you want to upgrade to Digitial Deluxe later, you’ll have the opportunity to do so for an additional €15/£10.

The Digital Deluxe edition includes a full digital copy of the expansion, as well as a selection of Pandaria-inspired in-game content for World of Warcraft, Diablo III, and StarCraft II. If you’re looking for even more plunder, a special Mists of Pandaria Collector’s Edition with additional bonus items will also be available exclusively at select retail locations for a suggested retail price of €69.99/£59.99.

Learn more about the Digital Deluxe Edition
Learn more about the Collector’s Edition

For more details on the September 25, 2012 release of World of Warcraft: Mists of Pandaria, be sure to hit the official press release, or head to our new Mists of Pandaria game page to learn more about the expansion and prepurchase your digital copy.

*When you pre-purchase World of Warcraft: Mists of Pandaria, you will be able to download an encrypted version of the game once it’s available, prior to the game’s release. This content will be unlocked and available for play when the expansion launches on September 25, 2012.

20-Jul-2012 More Details on Mists of Pandaria Opening Cinematic

Don’t miss the world premiere of the World of Warcraft: Mists of Pandaria opening cinematic at gamescom 2012! The latest creation from Blizzard’s cinematics team will be shown in both English and German on giant screens at our booth in Halle 6.1 (B21).

The opening cinematic will debut at 14:00 on Thursday, August 16, the first fully public day of gamescom. This much-anticipated unveiling will be accompanied by a performance from MANAO - Drums of China – the all-female Chinese drumming group that opened and closed the 2008 Olympic Games in Beijing. A signing session with Blizzard developers will immediately follow the premiere.

Remember that from August 15-19, our booth will also be showcasing World of Warcraft: Mists of Pandaria, StarCraft II: Heart of the Swarm, and Diablo III, as well as our famous dance and costume contests, and many other activities.

Visit our Activities page for details, and be sure to check back here soon for more on what we have in store for you at gamescom!

17-Jul-2012 Blizzard Games at gamescom

You’ll find our costume and dance contests, eSports action, live raids, and all-around excitement at the Blizzard Entertainment booth at gamescom 2012. But perhaps best of all, you’ll be able to try out our newest games for yourselves!

Don’t miss your chance to explore the ancient realm of Pandaria with the World of Warcraft: Mists of Pandaria beta build, vanquish your enemies in the latest StarCraft II: Heart of the Swarm multiplayer build, or battle the legions of the Burning Hells in Diablo III!

Experience the games first-hand at the Blizzard booth in Halle 6.1 (B21) at the Koelnmesse in Cologne, August 15 to 19. Be sure to check back here in the coming weeks for more information and a full schedule of activities!

You can find more information on the Blizzard website.

12-Jul-2012 Costume and Dance Contests at gamescom 2012

Ready to exhibit your talent at gamescom 2012? Become your favorite character and flaunt your creativity in the Blizzard Costume Contest on Saturday, August 18. Be the terran, goblin, zerg or pandaren; mage, zealot, monk or demon hunter you’ve always wanted to be. The choice is yours!

The winner will receive some awesome prizes from our partners: an XMG P502 PRO Gaming Notebook by Schenker, a SteelSeries Diablo® III Mouse, a SteelSeries 7G keyboard, a SteelSeries QcK Diablo® III Edition mouse pad, a SteelSeries Diablo® III Headset, and a Mega Bloks Deathwing’s Stormwind Assault set.

Eager to show off your moves? Choose a World of Warcraft race and put on your dancing shoes for the Blizzard Dance Contest on Sunday, August 19. Get ready to waltz like a worgen, boogie like a blood elf, or tango like a tauren.

The winner will receive an NVIDIA GeForce GTX 6 Series graphics card, a Mega Bloks Goblin Zeppelin Ambush set, as well as the same SteelSeries mouse, keyboard, mouse pad, and headset listed above.

If you’d like to sign up for the costume or dance contest, just send us an email at with your name, date of birth, and a description of your dance or costume, with either [costume contest] or [dance contest] in the subject line. We expect swarms of competitors, so be sure to contact us as soon as possible. We’ll let you know if you’re selected to participate.

Details on these two contests along with a full schedule of all activities will be posted on our website soon, so be sure to check back. You can also visit our activities page for details. Experience our costume and dance contests firsthand at the Blizzard Entertainment booth in Halle 6.1 (B21) at the Koelnmesse in Cologne, August 18 and 19 respectively.

04-Jul-2012 Blizzard Timeline Revealed!

Our anniversary page is now home to a timeline detailing the 20-year history of Blizzard Entertainment. It covers nearly every major event, beginning in 1991 – when Mike Morhaime, Frank Pearce, and Allen Adham started Silicon & Synapse, the company that would become Blizzard – and taking us to the present day.

To help with the reminiscing process, we’ve packed the timeline with nostalgia-inducing images of old offices, “retro” box art, the graphics and haircuts of the 90s, some of our most recent game release events, BlizzCons, and the opening of Blizzard offices around the world. Take a look, but keep your eyes on the timeline page, because we’ll be updating it with more noteworthy occurrences in the future.

From the bottom of our hearts, we would like to thank the Blizzard community for supporting our games for over two decades – here’s to many more!

03-Jul-2012 World of Warcraft €10 Summer Sale – This Week Only

By order of Ragnaros the Firelord, World of Warcraft is kicking off the summer with a blazing-hot summer sale. This week only, you can get the World of Warcraft: BattleChest, Wrath of the Lich King, and Cataclysm for a mere €10 (£8) each. That’s up to 65% off the regular price, making this a great time to invite a friend to join you on your adventures in Azeroth.

Don’t delay; this offer ends on July 9.