News Archive
News Archive
August 2011
August 2011
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29-Aug-2011 20-Year Anniversary Photo Gallery: A Look Back

A lot has happened over the last two decades. Check out the photo gallery to see a few choice slices of the company’s history, including some photos of our earliest office spaces and the brave men who assembled their own desks! In the snow! Uphill! Both ways!

26-Aug-2011 A Photo Recap of gamescom 2011!

We’ve just updated our gamescom 2011 photo gallery with images from our Costume Contest, our StarCraft II Show Matches, and the crowds of attendees who dropped by our booth this year. Thousands of visitors stopped by to enjoy a hands-on experience with some of our current and upcoming titles, cheer on their favorite contest participants, pro gamers, and teams as well as take home some amazing loot from the event.

Relive the experience now by diving headfirst into our photo gallery!

26-Aug-2011 New Diablo III Community Site Is Live!

Our new Diablo III community site is now live! Welcome to your sanctuary for all the latest developments from New Tristram and beyond, featuring community forums and regular blog updates. You can post comments and share Diablo III news items via Twitter, Facebook, and other popular social media outlets, and be sure to check out the new Diablo III news feed regularly. We’ll use it to share the latest Diablo III information and to highlight recent community activity, including your most entertaining videos, art, comics, fansites, and more.
Head over to the new site, get acquainted, and be sure to return often. We've got a lot in store leading up to the release of Diablo III, including the launch of the Game Guide section featuring lore, characters, classes, maps, and more. Additionally, you’ll find us on the new Diablo III forums. We look forward to sharing and discussing all the latest Diablo III news, content, and updates with you for a long time to come.
Blog comments, forum posting, and profile management are only available to those with an active StarCraft II, World of Warcraft, or Diablo III beta license.

20-Aug-2011 Gamescom 2011 in Full Swing!

Since Thursday, countless visitors to gamescom 2011 took the chance to pass by our booth located in Hall 6.1, B21-C30. For dropping by, they were greatly rewarded -- and not just with goodies! On Friday, the participants of our Dance Contest were showing some amazing and interesting renditions of the World of Warcraft dance moves. Congratulations to Ronja Otto, who was chosen as the winner by our jury for her female Goblin performance. Also congratulations are in order for our other winners Matthias Regge and Andy Martin for their demonstrations of the male Goblin dance.

Today, our show stage was transformed into a shimmering world of the celebrities from World of Warcraft, StarCraft, and Diablo in the form of the participants in our costume contest. Congratulations to Laura Birnbaum, aka Sylvanas Windrunner. She will be able to enjoy her trip to Blizzcon 2011. Congratulations also to Christiane Lennartz as Tyrande Whisperwind and Sophie Marot as formidable female Barbarian in Heavy Armor from Diablo III. Our audience was especially enthusiastic when famous Pylo the Pylon entered our stage as well.

In our StarCraft II Showmatches the best and most well-known players battled it out. Famous names like Killer, Select, MC, Dimaga, Moonglade, and Tarson started a fireworks extravaganza of crackling games. And, we're not done yet! Looking ahead, we are awaiting some thrilling live raids with the guilds Ensidia and For the Horde as well as more StarCraft II Showmatches and panels with our developers.

If you are in Cologne, you should definitely pass by
Hahnentorburg Rudolfplatz before Sunday evening to see the gate to Diablo’s Burning Hells and take a picture while there to join in our Social Media Contest and get the chance to win access to a beta of one of our upcoming games.

We want to thank all the participants in our contests and, of course, all the enthusiastic players who visited us at our booth. We are looking forward to welcoming more of you here in hall 6.1, B21-C30 at gamescom 2011 before the show ends tomorrow evening.

18-Aug-2011 Diablo III Street Art Unveiled

As part of Blizzard Entertainment’s presence at gamescom 2011, artist Manfred Stader has created a bespoke piece of Diablo III street art. The image depicts Diablo accompanied by demons bursting forth from the very streets of Cologne. What’s unique about the image, aside from the content, is that it has been designed to be viewed in full 3D perspective. As a result, it produces an unnerving glimpse into The Burning Hells themselves.

The artist began production of this very special piece on Monday August 15, and the scope of the project has been encapsulated in this time-lapse video of its development.

All gamescom attendees are encouraged to come and see this spectacle, situated at Hahnentorburg Rudolfplatz in central Cologne.

Don’t forget we have also organised a competition based on your photographs of this artwork – you can find details about that here.

Enjoy – and take care not to fall in!

18-Aug-2011 Gamescom 2011 Has Started!

Do you want to be among the first in Europe to get your hands on the upcoming StarCraft II: Heart of the Swarm expansion? Want to play Diablo III or World of Warcraft: Cataclysm? Then come and join us at gamescom 2011 at the Blizzard Entertainment booth (Hall 6.1, B21-C30) in Cologne, Germany! Also, be sure to stop by Rudolfplatz and snap a photo so you can take part in our Diablo III Social Media contest.

At this year’s gamescom, the contests are epic and the prizes are out of sight. Show off your sewing skills in our Costume Contest and you could win a trip to BlizzCon 2011! Or join our StarCraft II Show Matches, World of Warcraft Live Raids, Quiz Contests, or the Dance contest and win prizes from our sponsors! If that isn’t enough to get you going, then check out our panel schedule to see when you can get a chance to participate in panels with our StarCraft, World of Warcraft, and Diablo developers. You can have a look at our on-going activities during gamescom on our dedicated website.

Whether you can make it to the event or not, be sure to follow our live coverage of gamescom 2011 on our game channels on Facebook and Twitter.

17-Aug-2011 Diablo’s Burning Hells Contest

Attention gamescom goers: a portal to Diablo’s Burning Hells has been sighted at Rudolfplatz in Cologne! To celebrate this terrifying development, Blizzard is giving those witnessing the event a chance to win access to the beta phase for one of our upcoming games.

If you are in Cologne and wish to participate, please follow these simple instructions:

  • Head over to Rudolfplatz, next to the Hahnentor. (map link).
  • Gather up the courage to stand on the brink of the portal and have a friend take a picture of you. Make sure you put on your bravest face to confront Diablo!
  • On Twitter, post a link to the image with the hashtag #D3GC11, and an “@reply” to our @Diablo account.

Members of the Blizzard community team will look over the posted pictures during the weeks following gamescom and pick the best ones. Please consider following the @Diablo account so Blizzard can get in touch with you via direct message in case you’re one of the lucky winners.

For all the details on the contest, please read the rules available here.

11-Aug-2011 Blizzard activities at gamescom 2011

It’s only a few days until gamescom! Are you eager to meet Blizzard developers and executives? Excited to watch some of the best players in the world compete in StarCraft II show matches or take down the most challenging bosses in live raids? Or maybe your inner star wants to shine in a costume or dance contest?

Find out about all these activities and many more on our activities page, which was just updated with all the latest details.

You can also find a printable version of the Blizzard booth activity schedule right here.

04-Aug-2011 StarCraft II: Starter Edition

We’ve replaced the previously available StarCraft II: Wings of Liberty demo with the recently launched StarCraft II: Starter Edition. StarCraft II: Starter Edition allows anyone to play the following content for free (all you need is a account and Internet connection):

  • The first four missions of the StarCraft II: Wings of Liberty single-player campaign, including Mar Sara 1-3 and the choice to embark on Tychus’s first mission or Dr. Hansen’s first mission.
  • The first two Challenges: Tactical Command and Covert Ops.
  • Access to the terran race in Custom Games and Single-Player vs. AI.
  • Access to the following custom maps (map selection may rotate over time):
    • Xel’Naga Caverns
    • Shattered Temple
    • Discord IV
    • High Orbit

Any campaign progress and achievements you earn while playing StarCraft II: Starter Edition are automatically saved to your account, and will carry over should you ever upgrade from the Starter Edition to the full version of StarCraft II: Wings of Liberty.

If you’re thinking of getting into the game or know a friend who's been interested in joining you in the Koprulu Sector, it's easier than ever to give the ultimate real-time strategy experience a spin.

If you don’t yet have a account, head to to get started. The site will talk you through the process of creating a account and downloading the game client.

If you already have a account, you can simply download the full game client and start playing as soon as it’s downloaded! A StarCraft II: Starter Edition license will automatically be added to your account once you log into the game.

For more information and a full list of restrictions, please visit the StarCraft II: Starter Edition FAQ.

03-Aug-2011 Cenarion Hatchling Raises More Than $1.9 Million

Thanks to the overwhelming generosity of World of Warcraft players around the world who purchased the Cenarion Hatchling pet, we’ve raised a total of more than $1.9 million USD to support the ongoing earthquake and tsunami relief efforts in Japan. In May, we announced that for every Cenarion Hatchling purchased by July 31, 2011, 100% of the $10 USD (10 EUR in Europe) adoption fee would be going to assist victims of this disaster -- and the community responded by opening up their hearts and wallets wide. Thanks again for your support and for helping to make an impact on the lives of those affected by these events.

To learn more about the Pet Store, please visit the Pet Store FAQ.

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