We’re going to be transitioning away from using the Battle.net name for our gaming service and the functionality connected to it. Battle.net technology will continue to serve as the central nervous system for Blizzard games—nothing is changing in that regard. We’ll just be referring to it as Blizzard tech instead. You've already seen this recently with things like "Blizzard Streaming" and "Blizzard Voice," and more changes are on the way.
When we created Battle.net, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Battle.net. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.
We just wanted to make sure everyone was aware as we moved forward with this change over the next several months; we’ll provide any relevant updates as the transition progresses.
Though Gul’dan and the Burning Legion seek the complete destruction of Azeroth, there is hope yet! Heroes of the Horde and the Alliance have amassed a truly fearsome army of their own—as of Legion’s first full day of launch, more than 3.3 million copies had sold-through, and World of Warcraft’s launch-week player concurrency reached its highest point since 2010’s Cataclysm. See the press release for more info.
A great burning shadow falls across Azeroth—World of Warcraft: Legion is now live! Starting today, players around the world can embark on their quest to the Broken Isles, seek out Artifact weapons of legendary might, and master an all-new hero class: the outcast Demon Hunters of the Illidari. To learn more, read the press release or visit www.wowlegion.com.
With gamescom coming to a close this past Sunday, we wanted to take a moment to thank everyone who joined us there and via the livestream to make this our biggest show yet. More than 67,000 players visited our booth in Cologne, Germany to try out our games and enjoy the entertainment, and millions more tuned in to follow the action online.
If you missed any of the fun, or you just want to relive your favorite gamescom 2016 moments, check out our selection of videos in the recap blog.
Get ready to hit the dance floor with One Night in Karazhan™, the newest Hearthstone® Adventure! Step inside the magus Medivh’s enchanted tower for a night of enchantment and extravagance—and add 45 groovy new cards to your collection. For more information on the hottest shindig of the century, read the official press release or check out www.karazhan.com!
This year marks the 25th anniversary of the founding of Blizzard Entertainment; and what better way to celebrate this epic milestone, than by casting one of the company’s most iconic characters in a 14 foot, 4,000 pound, truly one-of-a-kind statue. For more details, check out our blog article on our Heroes of the Storm community site.A Word from Mike Morhaime:
“We are thrilled to see the unveiling of Arthas, created by Taiwanese designer, Steve Wang, happening in Taichung”, said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “The statue of Arthas is not just for the 25th birthday of Blizzard, but it is also our appreciation to all gaming communities in Taiwan. We are looking forward to the next 25 years of epic gaming experiences.”
Our most epic event of the year takes place November 4–5 in Anaheim, California at the 10th BlizzCon, where gamers from around the world will be gathering with Blizzard to celebrate 25 years of games, community, and fun. Even if you can’t make it in person, you can still join the excitement from home with the BlizzCon Virtual Ticket. Read the press release for more information, then join the party at www.blizzcon.com.
Blizzard Entertainment and Facebook are working together to provide gamers with new ways to connect and share their gaming experiences from all over the world. To learn more about this exciting new collaboration, see the full press release.