Blizzard Entertainment auctioning original World of Warcraftcomputer hardware in custom display case to raise money for kids battling cancer and other deadly diseases
PARIS, France.– October 13, 2011-- Blizzard Entertainment, Inc. today announced a series of special charity auctions featuring server-blade hardware that was originally used during the early days of the company’s award-winning massively multiplayer online role-playing game, World of Warcraft®. Game enthusiasts around the world will get a unique chance to own a piece of World of Warcraft history -- original HP BladeSystem servers blades that once housed hundreds of different realms across North America and Europe. The net proceeds from the auction will benefit St. Jude Children's Research Hospital, one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases.
"World of Warcraftrealms are like the virtual neighborhoods of the game’s community -- they contain the spaces where millions of players have made friendships, forged friendly rivalries, and created lasting memories,"said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "Each winner in this auction will own a small monument to those collective experiences. The best part is that this auction benefits a great charity doing tremendous work in helping children from the U.S. and around the world."
In total, approximately 2,000 of the original server blades from about 500 different World of Warcraft realms will be auctioned. The server blades will each be contained in a custom windowed case featuring the World of Warcraft logo and offering a view of the computer hardware inside. They will also come with a commemorative plaque signed by the World of Warcraft team, making each one a true collector’s item.
The server blades will be auctioned in batches over the course of four weeks, beginning on October 17, 2011. Auctions will take place on eBay and will be managed by Kompolt®, a world leader specializing in online charity auctions. Interested buyers can find more information on the auction schedule as well as a detailed FAQ at www.ebay.com/blizzard.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes sixteen #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” “future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, competition from the used game market, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as real-time strategy, action–role-playing and massively multiplayer online games, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.